REPORT
世界と本気で戦う
CATEGORY
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2024.12
Three Pillars of Our Global Strategy|Launch Event for Morinaga Confectionery in Mongolia|Opening of the First “onono” Convenience Store in Mongolia
TOPIC Three Pillars of Our Global Strategy Launch Event for Morinaga Confectionery in Mongolia Opening of the First “onono” Convenience Store in Mongolia TOPIC Three Pillars of Our Global Strategy We introduce Japanese products at overseas supermarkets and other retail outlets, and through local promotions and training in sales methods, we develop human resources based on Japanese quality standards. Centered around the three pillars of “Products,” “PR,” and “Culture,” we aim to expand into countries outside the U.S., China, Hong…
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2024.12
Pop-up Store “CARAVAN FROM JAPAN” (Mongolia)
TOPIC Pop-up Store “CARAVAN FROM JAPAN” (Mongolia) We held the “CARAVAN FROM JAPAN” pop-up store at the Shangri-La Mall, a mixed-use commercial facility located in the heart of Ulaanbaatar, Mongolia. By creating a unique, exotic atmosphere for our sales area and conducting PR activities before the launch, several products sold out on the very first day. The event remained bustling throughout its duration. Location: Shangri-La Mall in Central Ulaanbaatar Shangri-La Mall, situated in the heart of Ulaanbaatar, features global-brand shopping,…
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2024.12
Pop-up Store "Little Japan FOOD FESTIVAL" (Sri Lanka)
TOPIC Pop-up Store "Little Japan FOOD FESTIVAL" (Sri Lanka) We conducted a feasibility study on supplying products to Sri Lanka, assessed the potential customer reach through PR advertising, and verified the smooth coordination with local partners. Our company serves as the leasing partner for the upcoming Japanese product-focused commercial facility in Sri Lanka, the “LITTLE JAPAN Project.” The successful examples gained from this pop-up store will be leveraged in preparations for the opening of that facility. Held at One Galle…
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